https://claudiajwilliams.com Claudia Williams Fri, 02 Jan 2026 04:30:11 +0000 https://claudiajwilliams.com en https://claudiajwilliams.com/Desktop Fri, 02 Jan 2026 04:30:11 +0000 Claudia Williams https://claudiajwilliams.com/Desktop <img width="320" height="320" width_o="320" height_o="320" data-src="https://freight.cargo.site/t/original/i/ac6ada2118e37a601866edce87d4e910c13b500e2e1ec33b5b6558f7bb8e6b9d/first-choice-logo-png_seeklogo-500835.png" data-mid="252459662" border="0" src="https://freight.cargo.site/w/320/i/ac6ada2118e37a601866edce87d4e910c13b500e2e1ec33b5b6558f7bb8e6b9d/first-choice-logo-png_seeklogo-500835.png" /> <img width="1853" height="896" width_o="1853" height_o="896" data-src="https://freight.cargo.site/t/original/i/66fae8dd97e0102f3998f298352797789bd402c03d4c4a270db2896a857ec0e3/Martini_Logo_Actuel.png" data-mid="252459660" border="0" src="https://freight.cargo.site/w/1000/i/66fae8dd97e0102f3998f298352797789bd402c03d4c4a270db2896a857ec0e3/Martini_Logo_Actuel.png" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/18d343dce609ea11f95a685e52582febc5c0c82fb791dce78b3fefac3c76af56/substack.png" data-mid="245343987" border="0" src="https://freight.cargo.site/w/1000/i/18d343dce609ea11f95a685e52582febc5c0c82fb791dce78b3fefac3c76af56/substack.png" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/80ef3abbe67c3a2bd08b3c081ad2fe9e0ad97c3dc1dc0fe3bba07c3efd7b3c8e/milo-logo-png_seeklogo-326243.png" data-mid="252459772" border="0" src="https://freight.cargo.site/w/600/i/80ef3abbe67c3a2bd08b3c081ad2fe9e0ad97c3dc1dc0fe3bba07c3efd7b3c8e/milo-logo-png_seeklogo-326243.png" /> <img width="699" height="1080" width_o="699" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6ec2da81c410af9abef17b8676763af6b0cbc6404f32a255cc767495aa6775d3/sticker-9.gif" data-mid="252459745" border="0" src="https://freight.cargo.site/w/699/i/6ec2da81c410af9abef17b8676763af6b0cbc6404f32a255cc767495aa6775d3/sticker-9.gif" /> <img width="3840" height="3564" width_o="3840" height_o="3564" data-src="https://freight.cargo.site/t/original/i/f489cf71fd103934053c1bd7e1bd369a74fe11e95cf05a688c9241fef15659a5/afcc23c7797d1ad1d55bd0e200e2128cfe163eba-4096x3802.png" data-mid="252459661" border="0" src="https://freight.cargo.site/w/1000/i/f489cf71fd103934053c1bd7e1bd369a74fe11e95cf05a688c9241fef15659a5/afcc23c7797d1ad1d55bd0e200e2128cfe163eba-4096x3802.png" /> https://claudiajwilliams.com/Info-link Fri, 02 Jan 2026 04:14:14 +0000 Claudia Williams https://claudiajwilliams.com/Info-link https://claudiajwilliams.com/Better-Boys-Trips Fri, 02 Jan 2026 04:14:14 +0000 Claudia Williams https://claudiajwilliams.com/Better-Boys-Trips Better Boys Trips︎Conceptual Creative ︎Copywriter&nbsp; X Campaign UK:&nbsp; #5 in Campign UK’s Social List of 2025 The Drum Awards: 2 x Gold (Travel and Tourism, Influencer Partnership) 2x Silver (Integrated, Travel and Tourism) 2x Bronze (Influencer &amp; Celebrity Collaboration, Integrated). Lads holidays are synonymous with sleepless nights, boozy days and shit tattoos. But is that what men really want? With a real problem at it’s heart, this 360 campaign gave First Choice the chance to re-write the narrative with Better Boys Trips.&nbsp; A lads getaway men may&nbsp;actually enjoy.&nbsp; <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/844110a6ff0a74f9ba7079fb485d7a2964423fc4b76c6be17c3e8e105d6446c8/d99eebbb-b1e9-4229-9b3a-8ea6b3112acc.jpg" data-mid="242333700" border="0" src="https://freight.cargo.site/w/800/i/844110a6ff0a74f9ba7079fb485d7a2964423fc4b76c6be17c3e8e105d6446c8/d99eebbb-b1e9-4229-9b3a-8ea6b3112acc.jpg" /> ★ First we teamed up with a great cause, Campaign Against Living Miserably, to help us do some digging. <img width="1179" height="1318" width_o="1179" height_o="1318" data-src="https://freight.cargo.site/t/original/i/b2afc19226db0ed71bf8f23ebe4b031510d1224d57f5ff343167f13d2e3078c8/IMG_3611.jpg" data-mid="242333704" border="0" src="https://freight.cargo.site/w/1000/i/b2afc19226db0ed71bf8f23ebe4b031510d1224d57f5ff343167f13d2e3078c8/IMG_3611.jpg" /> <img width="1179" height="1169" width_o="1179" height_o="1169" data-src="https://freight.cargo.site/t/original/i/877a927ae98feb4533d7ce725fee3f8b145d2a38c772c9c59efa6e758b96fc33/IMG_3607.jpg" data-mid="242333701" border="0" src="https://freight.cargo.site/w/1000/i/877a927ae98feb4533d7ce725fee3f8b145d2a38c772c9c59efa6e758b96fc33/IMG_3607.jpg" /> <img width="1179" height="1189" width_o="1179" height_o="1189" data-src="https://freight.cargo.site/t/original/i/bc594bbe6ec61c779e38b35f24f3733594923003a5d64e540e07d68ad74e1279/IMG_3608.jpg" data-mid="242333702" border="0" src="https://freight.cargo.site/w/1000/i/bc594bbe6ec61c779e38b35f24f3733594923003a5d64e540e07d68ad74e1279/IMG_3608.jpg" /> <img width="1179" height="1160" width_o="1179" height_o="1160" data-src="https://freight.cargo.site/t/original/i/a25bb1991fbe666812e5effd5eca31a6c6b29187cf16a89ef739d34d6d737df4/IMG_3609.jpg" data-mid="242333703" border="0" src="https://freight.cargo.site/w/1000/i/a25bb1991fbe666812e5effd5eca31a6c6b29187cf16a89ef739d34d6d737df4/IMG_3609.jpg" /> ★ Then we recruited 4 best friends to help us prove a point as Better Boys Trips and activities went live on First Choice’s website. ★ And finally, we put it on a t-shirt in partnership with Everpress. All proceeds donated to Campaign Against Living Miserably. &nbsp; <img width="3216" height="2136" width_o="3216" height_o="2136" data-src="https://freight.cargo.site/t/original/i/0a00207b2e25b135110c59e75d955f5109f0622a80962895cc5044685b46a6fc/NAPA-02.jpg" data-mid="242333695" border="0" src="https://freight.cargo.site/w/1000/i/0a00207b2e25b135110c59e75d955f5109f0622a80962895cc5044685b46a6fc/NAPA-02.jpg" /> <img width="2722" height="1808" width_o="2722" height_o="1808" data-src="https://freight.cargo.site/t/original/i/04fd62e048ed075fb7b64628b7e2c0b58f9478c9a4da8cd826f99f3bb94fe528/ZANTE-O2.jpg" data-mid="242333697" border="0" src="https://freight.cargo.site/w/1000/i/04fd62e048ed075fb7b64628b7e2c0b58f9478c9a4da8cd826f99f3bb94fe528/ZANTE-O2.jpg" /> <img width="3216" height="2136" width_o="3216" height_o="2136" data-src="https://freight.cargo.site/t/original/i/d30c644fa325b37dead49b7301fb63da92390c8d8808dfb83aa55cd9cf6423f0/NAPA-01.jpg" data-mid="242333698" border="0" data-scale="67" src="https://freight.cargo.site/w/1000/i/d30c644fa325b37dead49b7301fb63da92390c8d8808dfb83aa55cd9cf6423f0/NAPA-01.jpg" /> <img width="2806" height="1864" width_o="2806" height_o="1864" data-src="https://freight.cargo.site/t/original/i/2e8b83d28c6b478a736d1e09fb6f4a7d6b8590ffa1a88c0f7a065592a0db5512/MAGALUF-01.jpg" data-mid="242333696" border="0" src="https://freight.cargo.site/w/1000/i/2e8b83d28c6b478a736d1e09fb6f4a7d6b8590ffa1a88c0f7a065592a0db5512/MAGALUF-01.jpg" /> <img width="3216" height="2136" width_o="3216" height_o="2136" data-src="https://freight.cargo.site/t/original/i/7f10ad0981fad829c4fa4a4956bbc3d213f32b365e1203ebfdef1daca6a832a7/DSC_0143.JPG" data-mid="242333699" border="0" src="https://freight.cargo.site/w/1000/i/7f10ad0981fad829c4fa4a4956bbc3d213f32b365e1203ebfdef1daca6a832a7/DSC_0143.JPG" /> ★ Take a look at the case study.&nbsp; https://claudiajwilliams.com/MARTINI-Off-Script Fri, 02 Jan 2026 04:14:15 +0000 Claudia Williams https://claudiajwilliams.com/MARTINI-Off-Script MARTINI Off Script★ Conceptual Creative ★ Copywriter X <img width="750" height="422" width_o="750" height_o="422" data-src="https://freight.cargo.site/t/original/i/f4bb4d194d4310dfcc3a694c8385ee85db2dd67382a0a07fb41c574351296b1c/FY26_MARTINI_Global_JB_Website_2240x1260_Desktop2.jpg" data-mid="242333709" border="0" src="https://freight.cargo.site/w/750/i/f4bb4d194d4310dfcc3a694c8385ee85db2dd67382a0a07fb41c574351296b1c/FY26_MARTINI_Global_JB_Website_2240x1260_Desktop2.jpg" /> When algorithmic living has us all going to the same places and ordering the same drinks, MARTINI offers an unexpectedly refreshing opportunity to breakaway from the crowd. Turning to their brand line of Dare To Be and teaming up with Jonathan Bailey, we created a rally call for summer to ditch the mundane and go off script.&nbsp; ★ Hero film staring new MARTINI Man, Jonathan Bailey.&nbsp; ★ A selection of editorial stills.&nbsp; <img width="750" height="422" width_o="750" height_o="422" data-src="https://freight.cargo.site/t/original/i/48991896f0e18d364b9dbbc196dcb6a81e6c1023cfa0f92ff25fa6d91412cdc4/FY26_MARTINI_Global_JB_Website_2240x1260_Desktop-1-1.jpg" data-mid="242333708" border="0" data-scale="100" src="https://freight.cargo.site/w/750/i/48991896f0e18d364b9dbbc196dcb6a81e6c1023cfa0f92ff25fa6d91412cdc4/FY26_MARTINI_Global_JB_Website_2240x1260_Desktop-1-1.jpg" /> <img width="750" height="422" width_o="750" height_o="422" data-src="https://freight.cargo.site/t/original/i/17b08aeb7cf8592e455d5328b502e86a5143e931e04f57af772a576402fc9bd6/P_4844_MARTINI_JH2065_KV3.jpg" data-mid="242333707" border="0" src="https://freight.cargo.site/w/750/i/17b08aeb7cf8592e455d5328b502e86a5143e931e04f57af772a576402fc9bd6/P_4844_MARTINI_JH2065_KV3.jpg" /> <img width="2862" height="1768" width_o="2862" height_o="1768" data-src="https://freight.cargo.site/t/original/i/2044842cc160b0995ede50d08baf62ba7a6e2b4969a93f064f8c5a83e0376a2b/BEW.png" data-mid="242333710" border="0" src="https://freight.cargo.site/w/1000/i/2044842cc160b0995ede50d08baf62ba7a6e2b4969a93f064f8c5a83e0376a2b/BEW.png" /> ★ Behind the scenes.&nbsp; https://claudiajwilliams.com/Terrazza-MARTINI Fri, 02 Jan 2026 04:14:16 +0000 Claudia Williams https://claudiajwilliams.com/Terrazza-MARTINI Terrazza MARTINI★ Conceptual Creative ★ Copywriter X <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/e1b9eeb33490690a4a99ac401c4f20d0a7d266f30a1b8b210fcf71ea4fe877e9/Martini_MontageV1_15sanimation_16x9_v2-ezgif.com-optimize.gif" data-mid="242333724" border="0" src="https://freight.cargo.site/w/800/i/e1b9eeb33490690a4a99ac401c4f20d0a7d266f30a1b8b210fcf71ea4fe877e9/Martini_MontageV1_15sanimation_16x9_v2-ezgif.com-optimize.gif" /> As part of MARTINI’s global repositioning, we were tasked with creating promotional TERRAZZA content that felt fresh and contemporary. In collaboration with Graphic Designer Max Pirsky, we bought the vibrant, stylish, European energy to life through a set of bespoke MARTINI stickers and merch.&nbsp;★ Digital sticker designs and animations.&nbsp;Sticker Design: Max Persky. Motion: Kerry O’Connor. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dcaddaf4813b73da231b9f03513dbc8db6aa5309929c337047a49748a5d6da15/sticker-5.gif" data-mid="242333719" border="0" src="https://freight.cargo.site/w/1000/i/dcaddaf4813b73da231b9f03513dbc8db6aa5309929c337047a49748a5d6da15/sticker-5.gif" /> <img width="1080" height="400" width_o="1080" height_o="400" data-src="https://freight.cargo.site/t/original/i/0f9b57d9aa5136fe82da76771fd3ae0594cb8a37af19701348cf74b7d2c77c72/sticker-7.gif" data-mid="242333716" border="0" src="https://freight.cargo.site/w/1000/i/0f9b57d9aa5136fe82da76771fd3ae0594cb8a37af19701348cf74b7d2c77c72/sticker-7.gif" /> <img width="1080" height="520" width_o="1080" height_o="520" data-src="https://freight.cargo.site/t/original/i/d403c25b026b1cb664010e91efb44ea29058ec9d09ec1fd4aa0220da16e11036/sticker-8.gif" data-mid="242333718" border="0" src="https://freight.cargo.site/w/1000/i/d403c25b026b1cb664010e91efb44ea29058ec9d09ec1fd4aa0220da16e11036/sticker-8.gif" /> <img width="1080" height="599" width_o="1080" height_o="599" data-src="https://freight.cargo.site/t/original/i/522ea0b62aa7fb38d6cd8c2d2e38272a242f58392d2021cd9bf75df554cab82e/sticker-2.gif" data-mid="242333717" border="0" src="https://freight.cargo.site/w/1000/i/522ea0b62aa7fb38d6cd8c2d2e38272a242f58392d2021cd9bf75df554cab82e/sticker-2.gif" /> <img width="832" height="1080" width_o="832" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ad5192835720463b1a524b5096220cc5a8d469370a238f49220500495d601391/TERRAZZA-MARTINI-GLASS.gif" data-mid="242333723" border="0" src="https://freight.cargo.site/w/832/i/ad5192835720463b1a524b5096220cc5a8d469370a238f49220500495d601391/TERRAZZA-MARTINI-GLASS.gif" /> <img width="800" height="1080" width_o="800" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6cbe2544d006eae94f84500535cfc41aec64ea4f2661e0300c03a74b9b3e2bd1/sticker-4.gif" data-mid="242333720" border="0" src="https://freight.cargo.site/w/800/i/6cbe2544d006eae94f84500535cfc41aec64ea4f2661e0300c03a74b9b3e2bd1/sticker-4.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4c530a8241382d1506939bc477a3b3ad91306e5b2c99d62a071635f6d7a25d97/sticker-6.gif" data-mid="242333721" border="0" src="https://freight.cargo.site/w/1000/i/4c530a8241382d1506939bc477a3b3ad91306e5b2c99d62a071635f6d7a25d97/sticker-6.gif" /> <img width="699" height="1080" width_o="699" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ba984fb6c55905f2fbf8223a7c71912a03619d8fd813d97e852d43c1bb59b7c7/sticker-9.gif" data-mid="242333722" border="0" src="https://freight.cargo.site/w/699/i/ba984fb6c55905f2fbf8223a7c71912a03619d8fd813d97e852d43c1bb59b7c7/sticker-9.gif" /> ★ TERRAZZA branding and merch. <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/32e44ae30386defd6f8173d7e0d721ef30b8432ce6da1282ae2de61d3f7f09e9/merch-2.jpg" data-mid="242333713" border="0" src="https://freight.cargo.site/w/1000/i/32e44ae30386defd6f8173d7e0d721ef30b8432ce6da1282ae2de61d3f7f09e9/merch-2.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/ec23765f4ef27f0a1f538274770a8c82df2089b93965237db8a8d53c90b257c8/MARTINI-FLAG.jpg" data-mid="242333714" border="0" src="https://freight.cargo.site/w/1000/i/ec23765f4ef27f0a1f538274770a8c82df2089b93965237db8a8d53c90b257c8/MARTINI-FLAG.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/9ae4825efac4f0e99956524e8c791f1f8f670abb6efb1fcc23ffc7c8292740c5/TERRAZZA-MARTINI_GERMANY_3.jpg" data-mid="242333715" border="0" src="https://freight.cargo.site/w/1000/i/9ae4825efac4f0e99956524e8c791f1f8f670abb6efb1fcc23ffc7c8292740c5/TERRAZZA-MARTINI_GERMANY_3.jpg" /> https://claudiajwilliams.com/KFC-Champagne-Goggles Fri, 02 Jan 2026 04:14:18 +0000 Claudia Williams https://claudiajwilliams.com/KFC-Champagne-Goggles Champagne Goggles ★ Conceptual Creative ★ Copywriter X When you’re confident your team is going to win the grand final, but not confident your logo will be seen on the back of their shorts, you need to make alternative arrangements. Enter: Champagne Goggles. <img width="1728" height="1060" width_o="1728" height_o="1060" data-src="https://freight.cargo.site/t/original/i/aea31a9fc6ef09204cd3b761136c1780739e0125324906ff0d452f3bcfefe8c3/Screenshot-2024-01-31-at-4.21.50-pm.png" data-mid="242333726" border="0" data-scale="68" src="https://freight.cargo.site/w/1000/i/aea31a9fc6ef09204cd3b761136c1780739e0125324906ff0d452f3bcfefe8c3/Screenshot-2024-01-31-at-4.21.50-pm.png" /> For the team, these goggles were a new piece of swag that doubled as eye protection when popping champagne in celebration.&nbsp; For KFC, they were a PR campaign that hacked post-game celebrations and scored earned exposure across TV, print, digital and social platforms.&nbsp; https://claudiajwilliams.com/Shut-Up-and-Take-My-Money-2 Fri, 02 Jan 2026 04:14:18 +0000 Claudia Williams https://claudiajwilliams.com/Shut-Up-and-Take-My-Money-2 Shut Up and Take My Money★ Conceptual Creative ★ Copywriter X When in doubt, there is always fried chicken.KFC coined the line “Shut Up and Take My Money” and kickstarted a series of TVC’s that hero their fried gold turning a less than ideal situation into a joyous one. I chucked some scenarios in the mix that made their way to the big screen.&nbsp;★ This less-than-ideal situation: Crowd control at a rowdy festival. ★ This less-than-ideal situation: Losing your phone in a ball pit abyss. https://claudiajwilliams.com/Crunch-it-up-Slurp-it-up-Mix-it-up-1 Fri, 02 Jan 2026 04:14:19 +0000 Claudia Williams https://claudiajwilliams.com/Crunch-it-up-Slurp-it-up-Mix-it-up-1 Crunch it up, Slurp it up, Mix it up. ★ Creative&nbsp; ★ Copywriter X There’s nothing revolutionary about cereal. So in a milk saturated market, Milo had to find a way to mix things up. Crunch it up, Slurp it up, Mix it up is a campaign that launches a new breakfast ritual and designated brand asset as kids pick up their bowl and slurp their way to the bottom of it.&nbsp; ★ Hero film.&nbsp; ★ Oh, and we couldn’t help ourselves from creating a new breakfast utensil to aid in the ultimate slurp. <img width="1614" height="896" width_o="1614" height_o="896" data-src="https://freight.cargo.site/t/original/i/70ea74f1d9255a2014c287fe009ffc0253002bc1c6de7707f9c23bccedb1d473/Screenshot-2024-01-23-at-9.06.48-pm.png" data-mid="242333732" border="0" src="https://freight.cargo.site/w/1000/i/70ea74f1d9255a2014c287fe009ffc0253002bc1c6de7707f9c23bccedb1d473/Screenshot-2024-01-23-at-9.06.48-pm.png" />*Spec launch idea.