Off Script



★ Social Creative ★ Copywriter



When algorithmic living has us all going to the same places and ordering the same drinks, MARTINI offers an unexpectdly refreshing opportunity to breakaway from the crowd.


Turning to their brand line of Dare To Be and teaming up with Jonathan Bailey, we created a rally call for summer to ditch the mundane and go off script a little.






















★ Hero film staring new MARTINI man, Jonathan Bailey. 



































★ A selection of stills. 

































★ Behind the scenes.