claudiajwilliams16@gmail.com ︎

Shut Up and Take My Money

★ Conceptual Creative
★ Copywriter


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When in doubt, there is always fried chicken.

KFC coined the line “Shut Up and Take My Money” and kickstarted a series of TVC’s that hero their fried gold turning a less than ideal situation into a joyous one. I chucked some scenarios in the mix that made their way to the big screen. 

★ This less-than-ideal situation: Crowd control at a rowdy festival.




★ This less-than-ideal situation: Losing your phone in a ball pit abyss.