Crunch it up,
Slurp it up,
Mix it up.
★ Conceptual Creative
★ Copywriter
There’s nothing revolutionary about cereal. So in a milk saturated market, Milo had to find a way to mix things up.
Crunch it up, Slurp it up, Mix it up is a campaign that launches a new breakfast ritual and designated brand asset as kids pick up their bowl and slurp their way to the bottom of it.
★ Hero film.
★ Oh, and we couldn’t help ourselves from creating a new breakfast utensil to aid in the ultimate slurp.
*Spec launch idea.