Mix It Up
with Milo
★ Conceptual Creative ★ Copywriter
There’s nothing revolutionary about cereal. So in a milk saturated market, we had to find a way to mix things up.
Crunch it up, Slurp it up, Mix it up is a campaign that launches a new breakfast ritual and designated brand asset as kids pick up their bowl and make some noise slurping their Milo cereal milk.
★ Hero film.
★ Oh, and we couldn’t help ourselves from creating a new breakfast utensil to aid in the ultimate slurp.
*Spec launch idea.
There’s nothing revolutionary about cereal. So in a milk saturated market, we had to find a way to mix things up.
Crunch it up, Slurp it up, Mix it up is a campaign that launches a new breakfast ritual and designated brand asset as kids pick up their bowl and make some noise slurping their Milo cereal milk.
★ Hero film.
★ Oh, and we couldn’t help ourselves from creating a new breakfast utensil to aid in the ultimate slurp.
*Spec launch idea.
