LEFT-HANDED DRUMSTICK
D&AD WOOD - COMMERCE ACQUISITION & RETENTION | CAPLES SILVER - NEW PRODUCT LAUNCH | CAPLES SILVER - RADICAL NEW STRATERGY | ONE SHOW SHORTLIST - INTERGRATED CAMPAIGN
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Brands are constantly attaching themselves to causes and showing a human side.
I once again played a social creative role in this campaign activating the work and bringing it to life across owned and paid KFC social channels.
So, when it became evident that 11% of the population was left-handed, KFC stepped in to right all the wrongs lefties had faced over the years.
With Left-Handed Chicken.
I once again played a social creative role in this campaign activating the work and bringing it to life across owned and paid KFC social channels.