CRUNCH IT UP, SLURP IT UP, MIX IT UP

There’s nothing revolutionary about cereal. So in a milk saturated market, we had to find a way to mix it up.



Crunch it up, Slurp it up, Mix it up is a campaign that launches a new breakfast ritual and brand DBA as kids pick up their bowl and slurp their Milo milk. 




Oh, and we couldn’t help ourselves from creating a new breakfast utensil to aid in the ultimate slurp. 


*Spec launch idea
 
Running on Cargo