CHAMPAGNE GOGGLES

A limited edition range of celebratory KFC Ski Goggles.



When you’re confident your team is going to win the grand final, but not confident your logo will be seen on the back of their shorts, you need to make alternative arrangements.



For the team, these goggles were a new piece of swag that doubled as eye protection when popping champagne.


For KFC, they were a way to hack the post-game celebrations, scoring free exposure across TV, print, digital and social outlets.
 
Running on Cargo