Better Boys Trips
︎Conceptual Creative
︎Copywriter
Campaign UK:
#5 in Campign UK’s Social List of 2025
The Drum Awards:
2 x Gold (Travel and Tourism, Influencer Partnership)
2x Silver (Integrated, Travel and Tourism)
2x Bronze (Influencer & Celebrity Collaboration, Integrated).
Lads holidays are synonymous with sleepless nights, boozy days and shit tattoos. But is that what men really want?
With a real problem at it’s heart, this 360 campaign gave First Choice the chance to re-write the narrative with Better Boys Trips. A lads getaway men may actually enjoy.
★ First we teamed up with a great cause, Campaign Against Living Miserably, to help us do some digging.
★ Then we recruited 4 best friends to help us prove a point as Better Boys Trips and activities went live on First Choice’s website.
★ And finally, we put it on a t-shirt in partnership with Everpress. All proceeds donated to Campaign Against Living Miserably.
★ Take a look at the case study.