★ Social Creative ★ Copywriter
Lads holidays are synonymous with sleepless nights, boozy days and shit tattoos. And men don’t love it.
Spotting a real problem, we got First Choice, together with Campaign Against Living Miserably, to re-write the narrative. Introducing: Better Boys Trips. A lads getaway that men actually want.
★ The Drum Awards:
2 x Gold (Travel and Tourism, Influencer Partnership)
2x Silver (Integrated, Travel and Tourism)
2x Bronze (Influencer & Celebrity Collaboration, Integrated).
★ First we teamed up with a great cause and did some research.
★ Then we recruited 4 best friends to help us prove a point.
★ And finally, we put it on a t-shirt. With all proceeds going to Campaign Against Living Miserably.
★ Case Study.
Lads holidays are synonymous with sleepless nights, boozy days and shit tattoos. And men don’t love it.
Spotting a real problem, we got First Choice, together with Campaign Against Living Miserably, to re-write the narrative. Introducing: Better Boys Trips. A lads getaway that men actually want.
★ The Drum Awards:
2 x Gold (Travel and Tourism, Influencer Partnership)
2x Silver (Integrated, Travel and Tourism)
2x Bronze (Influencer & Celebrity Collaboration, Integrated).
★ First we teamed up with a great cause and did some research.
★ Then we recruited 4 best friends to help us prove a point.
★ And finally, we put it on a t-shirt. With all proceeds going to Campaign Against Living Miserably.
★ Case Study.
